REAL ESTATE RESEARCH, THE FOUNDATION OF SUCCESS FOR REALTORS

The benefits that come with investing and running a real estate company are manifold. Apart from reaping sizable profits on every deal, it provides tax benefits, ensures substantial cash flow, witnesses constant appreciation and is a solid hedge against the volatile stock market, and inflation. Having said that, real estate is a challenging business; growing one requires skill, networking, perseverance, and in-depth knowledge to back it up. It is crucial to be educated about the business, operations, and market to lay a strong foundation for a successful real estate business. This can be a rewarding yet exhaustive process and can oftentimes cause the ‘where to begin’ jitters. Addressing that in this blog, we will discuss the framework to help attain the knowledge which will pave the way for success for a realty business. Think of it like a quick real estate study guide.

Know the lay of the lands

To start off it is important to clear the basics which involve land inspection, a detailed survey of the neighbourhood and other areas in the vicinity, a compilation of the projects in and around the location, information on the upcoming properties, categorising them into types of real estate — residential, commercial, industrial, or land — further learn if they are joint ventures, joint developments or fully purchased, the valuation, key market players, and competitive pricing.

Process the process

According to the best real estate agents in Bangalore the specifics within every step of a real estate transaction might vary depending on the type of property and people involved; however, for the most part, the basic process of a real estate transaction remains the same. For any lead to culminate in a successful closure it is essential to be clear about the process, which will help in dealing with the nitty gritty and apprehending roadblocks.

Know your clients

Buying or renting a property involves significant investment for both parties, as a result, trust is of utmost importance to them. Whether your client is looking to sell, purchase, or let, they need to be able to trust the person handling their assets. To establish that relationship of trust, realtors must know their clientele and their needs, understand their values, motivations, and aspirations, along with being informed of the infrastructural, physical, financial, and human resources of the developer (men, machinery). It is essential to run the research lenses over their credibility as well, to safeguard closures. It is crucial to be fully equipped with this information before starting out. The ability to read the client and the patience to comprehend them enables realtors to provide clients with what they’re looking for and sell it to them in a way that leaves them feeling reassured and happy with the experience. A good start to their happy home journey helps build a solid reputation in the market. This also puts the real estate consultant in the good books of prominent developers and property owners thus, creating a lucrative chain.

Know who’s who

One of the main components of real estate research analysis is to know, who is involved in the process. The real estate industry is complicated, and each transaction is multifaceted involving numerous people. Handling, buying, or selling property, will require a good working relationship with the specialists and domain experts. The associates involved in the real estate process include investors, architects, legal associates, digital marketing agencies, human resource, and teams handling sales administrators and operations. Apart from the domain experts there are also different real estate agents and other specialists involved namely; real estate agents who are the liaison between buyers and sellers, seller’s agents are those who deal exclusively with people looking to sell, buyer agents who deal with people buying property, brokers who own real estate brokerage, mortgage lender are those who fund mortgages, appraisers determine the value of the property, inspectors determine the condition and safety of the property, and closing attorneys specialise in real estate law.

Understand the real estate market

The main goal of any real estate market research is to discover if the business will be successful with respect to a particular location. In-depth knowledge of the real estate market at large will serve in understanding the current housing or space rental markets, it is useful in drawing comparisons for prices of competitive properties, helps to be informed about the rental rates, choosing the proper investments, and analysing if the prices a company wants to establish are reasonable. All of which will enable realtors to market properties successfully through better reach, prospects, and sales. While market research is a vast undertaking that we can talk about in detail in the blogs that will precede. We can encapsulate the main essence of it in the steps mentioned further. Real estate is location driven and varies accordingly, so a realtor will need to narrow down the area or neighbourhood to understand the target audience. It would also require analysing the physiography of the location (like the soil, and water resources), connectivity and infrastructure. That will be followed by the investigation of the concerned properties to determine the USPs and other project highlights. Another step will be to study the competition and also the competitive locations to understand what the desirable amenities, facilities and services are. Obtaining the property and location value estimates will provide guidance in establishing a ballpark rate. All this should be constantly paired with understanding the target audience so that the marketing efforts are tuned to strike the right chord with them.

Real estate can be a complex industry and plays a vital role in an economy. Whether someone is interested in buying or selling a property, starting a real estate agency,r or scaling one, real estate research analysis is an essential prerequisite to understanding the market, the process, and transactions that yield favourable outcomes.